the entrepreneur code

// software · ai automation

business, recompiled

We build software, AI automation and websites for businesses still doing things the slow way. Spreadsheets, paper, copy and paste, "that's how we've always done it".

status: live · 9 sites live · bedfordview, za

~/your-business

tec recompile

// 01 find the one thing slowing you down

// 02 build the fix

// 03 prove it works, with your team

// 04 keep shipping

status: ready when you are

status: work in progress

our new site is being built

This page gives you the essentials while we build the full TEC site. Our services are running, our team is working, and we're ready to talk about your next project.

one problem first. prove it works. then the next one.

// who we are

what we do, how, why, and the team

01 / 04

custom software & apps

Portals, platforms and apps built around how your business actually works, not the other way round.

// tap a node on the globe to see each service

01

custom software & apps

Portals, platforms and apps built around how your business actually works, not the other way round.

02

ai automation & workflows

The repetitive work your team does every day, turned into workflows that run on their own. Your people stay in control.

03

websites & online stores

Fast, clear websites and shops that turn visitors into enquiries and orders.

04

design & brand

Brand identities and screens that make your business clear, credible and consistent everywhere.

// the process

how we work

  1. 01

    talk

    You tell us what's slowing you down. A WhatsApp or an email is enough to start.

  2. 02

    one thing first

    We pick one clear problem or workflow to fix. Not a 40-page spec.

  3. 03

    build and prove

    We build it, put it in front of your team and check that it works in real use.

  4. 04

    keep shipping

    Once it works, we move to the next thing. Small steps, always live.

// what we believe

how we do business

// 01

you own it

Your software, your systems and your data stay yours. We build so you can stand on your own, not so you're stuck with us.

// 02

honest answers

If something doesn't need building, we'll say so. If we're not the right team for it, we'll tell you that too.

// 03

good ideas deserve a shot

Some of the best ideas come from people without the money to build them. For selected ventures, we build for equity instead of charging the full cost upfront.

// the team

the people

Craig Le Roux

Craig Le Roux

co-founder

The first call is his. Sets the direction and makes the final calls, so what gets agreed is what gets built.

Cayden de Jongh

Cayden de Jongh

lead developer & designer

Designs and builds the software you are actually buying: client apps, and the internal tools we run on ourselves first.

Rogan Horn

Rogan Horn

ai automation specialist

Builds the automations behind the apps: the workflows that move work between systems, and the handover that keeps them running.

Dario Horn

Dario Horn

game developer

Builds our games: internal projects for now, client work later. The discipline where how a thing feels is the whole product.

// hover or tap a photo to see them in code

// our ai team

nine agents, people in charge

Agents we built to help us research, plan, build and check our work. They make us faster. People own the client relationship, make the decisions and sign off everything.

status: 9 agents · every decision signed off by a person

// people + agents, one team
Illustrated avatar of Keenan, an AI agent
ai agent

Keenan

chief of staff

Turns a client's goals into a project plan, hands each stage to the right agent and reviews what comes back.

Illustrated avatar of Naledi, an AI agent
ai agent

Naledi

research & insight

Researches markets, tools and competitors, and keeps facts separate from assumptions.

Illustrated avatar of Rohan, an AI agent
ai agent

Rohan

product & requirements

Turns ideas into clear requirements, user stories and acceptance criteria.

Illustrated avatar of Erin, an AI agent
ai agent

Erin

experience design

Designs the journeys and screens that make a product easy to use.

Illustrated avatar of Siya, an AI agent
ai agent

Siya

software architecture

Plans and builds the software: architecture, databases, APIs and integrations.

Illustrated avatar of Ruan, an AI agent
ai agent

Ruan

automation

Connects systems and builds the workflows that take repetitive work off your team.

Illustrated avatar of Mikayla, an AI agent
ai agent

Mikayla

qa & release

Tests every build against what was agreed, before anything reaches a client.

Illustrated avatar of Aisha, an AI agent
ai agent

Aisha

marketing & content

Plans campaigns and drafts content. A person approves anything we publish.

Illustrated avatar of Annelize, an AI agent
ai agent

Annelize

compliance & privacy

Flags privacy and POPIA requirements early. Legal questions go to qualified lawyers.

// worked with us?

tell others how it went

A quick Google review helps other business owners find us. It takes a minute.

Leave us a Google review (opens Google in a new tab)

// talk to us

tell us what's slowing you down

Answer three quick questions and we'll know what you need before we reply. Or WhatsApp us directly. We usually reply within one working day.

// step 1 of 3

what do you need?